Performance Foodservice Restaurant Marketing Program Increases Traffic and Builds Loyalty by Integrating Digital Marketing Efforts
Menuetta Reduces Time and Effort to Manage Websites, Mobile Marketing, Social Media and Traditional Print
RICHMOND, Va. — Menuetta,
a custom marketing solution that enables busy restaurant operators to increase traffic and build loyalty by using a smartly integrated platform to easily manage their marketing efforts through mobile devices, websites, social media and traditional print, is now available to the restaurant industry from Performance Foodservice.
“Today’s restaurant operators are relying more heavily on digital marketing to communicate with savvy customers,” said Fred Sanelli, Senior Vice President for Marketing, Brands & Sales Development for Performance Foodservice. “We developed Menuetta to simplify the process and ease the burden on restaurant operators by integrating the various digital platforms with a single Content Management System.”
Menuetta gives restaurateurs the capability to simply update their menu content and promotions in a single step and then post that content to all of their digital and print channels. They can also manage customer loyalty programs and deliver email, MMS text campaigns and special promotions across multiple platforms using a customized Content Management System. A dynamic calendar feature enables users to schedule special promotions for later automatic delivery to social media sites and mobile applications.
“Menuetta provides a fully integrated package that eliminates the time-consuming steps necessary to make menu changes or communicate special promotions across multiple platforms,” added Sanelli. “It also enables restaurateurs to easily keep their website, mobile site, Facebook page and even their printed menus up to date constantly.”
With only 10 percent of restaurants currently offering a mobile-friendly website, Menuetta gives Performance Foodservice customers the ability to gain a competitive advantage by making it easier to connect with consumers. Recent studies indicate that 95 percent of smartphone users conduct restaurant searches and that 90 percent of those visit an establishment among their search results. In addition to the integrated platform, Menuetta also offers separate design services for print and online menus, restaurant-specific websites, social media posts and special promotional offers.
To learn more about Menuetta, visit For Your Operation or call 888-938-1962.
Performance Foodservice operates 36 broadline distribution centers serving customers nationwide. It is a business segment of Richmond, Va.-based Performance Food Group, Inc. (PFG).
About Performance Food Group:
Through its leading family of foodservice distributors – Performance Foodservice, Vistar and PFG Customized Distribution, Performance Food Group, Inc. (PFG) delivers over 150,000 national and proprietary-branded food and food-related products to the locations of more than 150,000 independent and national chain restaurants, quick-service eateries, pizzerias, theaters, schools, hotels, health care facilities and other institutions. The company currently employs more than 12,000 people throughout the United States. For more information, visit www.pfgc.com.
Manager, Corporate Communications