How It Works
The path to your plate is verified in different ways depending on the product. In some cases we use third-party audit systems to verify the origin and handling processes. In other instances we deal directly with the breeder, grower, fishermen or packer/processor so we can pinpoint exactly where the product came from, then we implement our own transporting and processing standards to verify every step of the journey to your operation.
As we continue to launch new brands, we carefully define each product’s PathProven process based on where and how it is sourced, along with industry standards for excellence. In all cases, a third party audit is conducted annually to verify the PathProven system is being implemented on a daily basis.
Our flagship beef brand, Braveheart® Black Angus Beef is the first boxed beef program in the United States to utilize Progressive Beef certified feed yards and DNA TraceBack® technology to ensure Braveheart cattle are majority Black Angus. Our DNA technology also allows us to trace every cut of meat back to the animal it came from. The PathProven beef system includes standards for feeding, health, and humane treatment, which are just as important as an animal’s genetics in determining quality. Learn more about Braveheart and PathProven.
By working with farms and fishermen directly, we are able to verify the origin of certain species of seafood for our brands, and often we can track our fish back to exactly where and when they were caught.
Our Allegiance® and West Creek® fresh pork comes from one producer and packer, then is processed exclusively for us in its own plant, so we are able to closely oversee the entire process. In addition, we use the Pork Quality Assurance Plus program to confirm that our pork is safe and of the highest quality, and that the animals are cared for in a manner that ensures their well being. This is a 100-percent closed-loop PathProven system from conception through distribution.