Let Your Desserts Work for You
Variety is a beautiful thing. A change in the seasons each year can allow for a change-up to your menu, and we all know that your favorite patrons are always looking for new favorite dishes to interest and inspire their palates. Here are some great ways to market some on-season desserts in your establishment, and hopefully increase your check averages each time a piece of cake or pie sounds too delicious to pass up. Need something that’s as easy as freezer-to-plate? Our Heritage Ovens pies are the perfect pick for any season, with a ton of different flavors that are tasty any time of year, don’t be afraid to try a new flavor for your menu.
Give Your Desserts a Memorable and Seasonally Appropriate Name
Allow yourself to get creative when coming up with names of desserts. Instead of listing “Pecan Pie” on your menu, calling it “Brown Sugar Crunch Pie” or something similar can make your dessert sound more high-end and enticing. Have fun with your staff and hold a contest for great names for your desserts.
Let Your Customers Try Their Hand at Naming Your Desserts
Don’t forget that your customers might be creative as well! Holding a name contest for a brand new pie can be a fun local contest, as well as a fun topic with which your servers can engage your patrons. Give away a full take-home pie as the prize for the win, and make a big deal about the winner in your store with pictures and a bio.
Feature A “Flavor Of The Month” Special In Addition To Your Normal Line-Up
Proclaim September as “the month of cinnamon and vanilla” and feature a special dessert that contains the flavor profile of the current season. Let one of our new Heritage Ovens pies make your life a little easier – our New Orleans style bread pudding, with cinnamon, allspice, vanilla, and bourbon, might be just the thing!
Align Your Desserts With The Flavors of Your After-Dinner Drink Menu
What’s better than a delicious dessert? A great drink that enhances its flavor. Try serving a piece of cake with a flavored coffee, or a slice of pie with a specially brewed seasonal tea. Have a cool line-up of after dinner cordials, cocktails, or spiked coffees? Suggest pairings with each item on your dessert menu.
Serve A “Flight” of Desserts to Allow Your Customers to Pick a Favorite
Sometimes it’s just too hard to choose a favorite. Serve smaller portions of several desserts on one beautiful plate – and allow your customers to choose for themselves which one deserves the most praise. Smaller portions also attract those customers who like to share, or the ones who are watching their waistlines!