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Grow to GoCarryout Girl

Your Place or Mine?

New technology, mobile apps and delivery services are contributing to the takeout and delivery phenomenon, which is surpassing the $52 billion mark. As a restaurant operator, now is the time to evaluate your strategy and determine how you can provide a takeout program that meets consumer needs for convenience, while maintaining the quality and taste of your menu. Delivery isn’t just for pizza anymore. Today’s diners  are looking for variety when it comes to takeout. In fact, in a 2017 Technomic study, when asked which items they recently ordered for takeout and delivery, the most popular items ordered were pizza (62%), chicken (46%), sandwiches (45%), burgers (43%) and salad (37%). No food is off limits and you want to make sure you aren’t leaving dollars on the table. Embrace the trend and prepare for profits!

Keys to Success

While creating a takeout strategy can be a nice bump for your bottom line, there are many things to consider as you develop your plan. Though profitable, a sudden increase in orders can also paralyze a kitchen and impact dine-in customers. While your restaurant could be exposed to many new customers through a third-party delivery service, you must also weigh the impact of how a negative customer experience with a delivery service will impact your brand.

Minimize Business Disruption
Many operators have chosen to create a specialized delivery-only area of kitchen, or even an entirely separate kitchen to maintain efficiency.  Streamlining your delivery menu, especially in the beginning, will help ensure profitability and enable you to refine your processes as needed. Look for delivery services that allow you the flexibility to pause delivery during a rush or time you want people to dine-in only.

Ensure a Positive Customer Experience
It can be difficult to track, but monitor third party services and the level of service they extend to your customers. Enlist front of house staff to alert you to any potential issues. There are many different services out there and if you detect a service level issue, you can switch to another provider. You should also review packaging options that best suit your cuisine for maximum flavor and presentation. Our new Grow To-Go™ program can help navigate you through your options.

Think it Through


Risks:
 
  • Potential loss of quality control
  • Impact on systems and processes
  • Devious behavior from drivers
  • Margins are lower

Rewards:
 
  • Low cost of entry
  • Instant fleet of drivers
  • Push new day parts for your operation
  • Increase in orders and profit