McCain: Perfect Pairings Drive Profits
Two tastes are better than one. Suggesting food and beverage pairings can satisfy the 60% of consumers who are interested in pairings when dining out.1There’s ample opportunity for operators to boost guest satisfaction and check averages with the right pairings. Additionally, operators will love pairings because when guests order an entrée, appetizer and alcoholic beverage for dinner, check averages are 47% higher than average!2
Here are some unique ideas to provide to operators so they can differentiate their food and drink pairings from the competition:
Capitalize on the 58% of guests who like to order appetizers at full service restaurants by suggesting a perfectly paired beverage.3
Offer samples of small appetizer and drink flights—samples are the #1 way to motivate guests to try new menu items.4
A unique way to bring a range of unique flavors to your guests is by combining pairings with another growing trend: flights. Try pairing a flight of premium small plate items (like Brew City craft pale ale battered products, pictured) with a flight of craft beers. You’ll be offering guests the impressive experience of three perfectly-paired meals at once.
BIG BITE FLIGHT
An appetizer flight of spiced Brew City pale ale battered cheddar curds, herb-seasoned thin-cut fries and smoky citrus pickle wedges complements a flight of chef-selected craft beers.
Attract groups and drive check averages by pairing shareable snacks with pitchers of drinks for the table.
Recognized by chefs as a top trend, small plates are an easy way to upsell guests at the bar—helping add food to every tab.5
||Custom food and beverage pairings with Brew City® fries and appetizers can help operators cater to the personalized experience guests crave and keep them coming back for more. The newly improved batter, made with real craft pale ale for maximum crispness and balanced beer flavor guests love, is perfect for pairing with favorite bar beverages.6
||Visit the McCain® Idea Feed™ to find comprehensive, segment-specific solutions that allow operators to drive profit while feeding patron demand.
Datassential, CPP 2014-2015.
2NPD Group 2015.
32014 Technomic Inc. Future of FSR: Family & Casual Dining Consumer Trend Report.
4Datassential, Eater Types & Occasions, 2014.
5Technomic Starters, Small Plates, Sides Report, 2013.
6P&K Consumer CLT, 2014.