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Build Your Business

Running a successful restaurant means running a successful business. Here are some tips and tricks to help you along the way.

  • Your Operation

    Is Direct Mail Still A Good Advertising Strategy?

    Direct mail continues to be one of the most efficient and cost effective ways to market your restaurant. Only direct mail gives you the ability to target your best customers or prospects.

  • Your Operation

    Customer Delivery and Curbside Take-Out

    Your customers are in a hurry. They have a fast-paced life between a demanding work day and an even more demanding personal schedule. You can make meal time easy by offering convenient solutions. Cater your menu to a family of four or just make your regular menu easy and fast to take food home.

  • Back to School

    The Kids Are Back To School, Time to Get Creative!

    When September rolls around, most parents and kids, have one thing on the mind – Back to School. And while the kids may be grumbling while the Moms rejoice in some hard-earned “me” time, there’s no reason why you can’t include some specials on your menu that will please both sets of Back to School-ers.

  • Your Operation

    Price it Right

    Managing food cost and pricing your menu well can mean the difference between a thriving business and a struggling one. Here are some things to keep in mind as you pull out your calculator.

  • Your Operation

    Find Your Marketing Secret Weapon

    Turn your waitstaff into your own marketing powerhouse.

  • A Little Healthy Competition

    Turn your waitstaff into your very own sales force - all with a bit of creativity.

  • Your Operation

    Create Your Own Frequent Diner Club

    Frequent diner programs can be simple or sophisticated systems to track purchases. Either way, these programs come with a bevy of advantages for your business.

  • Your Operation

    Simple Ways to Improve Customer Service

    You’ve learned about hold times during your ServSafe Course, but there’s another “hold time” they didn’t mention - the time customers wait on hold when they call your establishment.

  • Your Operation

    Summer Grilling - Serving it Safe

    Fire up the coals and enjoy a healthy and safe barbeque. We all have an important role in food safety and there are several simple steps to a safe grilling season. To improve the safety of our food follow the USDA’s key food safety message of Clean, Separate, Cook & Chill during the grilling season and all year around.

  • Your Operation

    Get The Word Out On Nutrition

    With the national spotlight on menu labeling legislation and the First Lady’s “Let’s Move” campaign to bring healthier lunches into schools, chefs at all types of restaurants and institutions are taking a second look at what goes into their food. In honor of National Nutrition Month, we thought we’d bring you some ideas for how you can promote and incorporate nutrition into your operation’s menu.