Get The Word Out On Nutrition
With the national spotlight on menu labeling legislation and the First Lady’s “Let’s Move” campaign to bring healthier lunches into schools, chefs at all types of restaurants and institutions are taking a second look at what goes into their food. In honor of National Nutrition Month, we thought we’d bring you some ideas for how you can promote and incorporate nutrition into your operation’s menu.
Think Outside of the Menu
Sometimes increasing sales can be as simple as advertising in your own restaurant. Simplify the decision making process for your patrons by suggesting they order exactly what you want them to order and reap the rewards!
The Social Media Impact on Restaurants
It’s lunch time, you’re looking for a place to eat, and you don’t have reservations. What’s the first thing you do? Check Urbanspoon or Yelp on your mobile phone for nearby hot restaurants. If that restaurant is hooked in with Open Table, even better, now you can check for available times and book your own reservation in mere minutes.
Keep Them Coming Back!
Give them concrete examples of what you plan to do to remedy the situation. There is a big difference between creating a satisfied customer that had originally complained and ignoring a complaint that seems to be a “waste of time.”
The Power of Paper
Upon meeting with Keith, the owner of Jane’s Steakhouse in Morgan City, LA, I was able to learn about some of his key business concerns. So, I asked him to provide the top three or four key points he wished his customers knew about his operation.
To Change Or Not To Change?
When you change your menu, you're trying to capture that new prospective diner and keep him coming to your establishment while keeping the signature dishes (and faithful patrons) that made you successful. So how do you know when you should embark on changing your menu?