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Build Your Business

Running a successful restaurant means running a successful business. Here are some tips and tricks to help you along the way.

  • Empires Treasure and Silver Source Seafood

    Seafood's Favorite Season is Right Around the Corner

    As the Lenten season quickly approaches (FYI, this year Lent begins on March 1st and ends on April 13th), meatless meals on Fridays become more important at your establishment. And while the heightened demand for seafood is more apparent during Lent, the desire for seafood year-round has become a standard, and fish and shellfish deserve a permanent place on your menu.

  • restaurant marketing tips

    Fill Those Seats – Marketing Tips to Try This Year

    When it comes to marketing, there are plentiful methods of enticing new customers to visit for the first time. This year, why not get creative? Try a few of the methods below to see what works for you…and for your customers.

  • Marketing to Families

    Marketing to Families

    Working parents and busy family schedules have led many families to eat out three or four times a week. So how do you position your establishment as the premiere family-friendly restaurant without installing a ball pit and indoor playground? Good news- there are inexpensive and creative ways to entertain the children while satisfying the parents.

  • Your Operation

    To Change Or Not To Change?

    When you change your menu, you're trying to capture that new prospective diner and keep him coming to your establishment while keeping the signature dishes (and faithful patrons) that made you successful. So how do you know when you should embark on changing your menu?

  • Small Business Saturday

    Get ready for ‘Small Business Saturday’

    Small business Saturday is a shopping holiday that encourages consumers to patronize the small business within their own towns. It is typically observed the Saturday after Thanksgiving and allows consumers the opportunity to appreciate the many businesses in their towns whose unique attributes contribute to the character to their beloved home towns. This is a perfect time for restaurants to shine brightly in the spotlight.

  • Your Operation

    Bringing Your Menu to Life

    Writing a menu is kind of like picking out names for a baby. You can play around with terms and pair different foods together to see what looks good together. However, a menu, just like a new baby, can be rather complicated and hard to understand at times.

  • Your Operation

    Attract Customers on Your Off-Night

    Many restaurants are busy during the weekend, but then struggle to fill seats during the week. Here are a few ideas to turn around those slow mid-week nights.

  • Restaurant Tips

    Restaurant Profit Tips

    When you’re operating a restaurant,every little item cost adds up. Learn how saving money in small ways could ultimately mean big things for your establishment.

  • Growing Your Check Averages With Kids

    As most of us know, the way to make family diners happy is to keep their children happy. Learn how to cater to the needs of the children that patronize your establishment with their parents.

  • Business Building When Business Is Slow

    The holidays can be a blur between juggling holiday parties, catering events, and celebrations. Don't succumb to post-holiday lull in foot traffic - embrace it.