The Story Behind the Chef

Rich Smice comes to Performance Foodservice with over 29 years of experience working in all aspects of the foodservice industry. His career started out in restaurants serving as a Chef’s Apprentice. He received his Chef de Cuisine Certification in 1993, and over 17 years he held numerous high-level roles including Executive Chef, General Manager, and Corporate Chef.

He played a pivotal role in opening 21 restaurants from concept to successful operation. He continued to expand his experience in the foodservice industry as a Corporate Chef in the food brokerage field. He worked successfully at both the distributor and operator levels managing and educating up to 70 companies while handling training, demonstrations, marketing analysis, menu development, design and costing, customer contract negotiations, and presentations. In 2010 he was awarded Broker of the Year. In 2011 he was awarded the honor of Sara Lee Broker Chef of the year and sat on the Sara Lee Chef Board



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