Whether it’s Mother’s Day, Father’s Day, Memorial Day, or the Fourth of July, summer offers countless opportunities for restaurants to feature pies on dessert menus. With more tempting flavors and forms than ever before, there’s no better time to spotlight this beloved treat.

Why Pies Are a Must-Have

• Pies Are Beloved: 84% of consumers say they love or like pie, and nearly 25% have enjoyed a slice within the last week. (Datassential 2025)ˡ

• Seasonal Specials Drive Interest: 65% of consumers aged 26-41 are interested in seasonal desserts, making limited-time summer pie offerings a strong sales driver.

• Frequent Indulgence: One in three consumers has had pie within the last week, and 69% of consumers enjoy indulgent treats weekly or more. (Desserts Keynote Reports 2023)²

• Excitement Is Always on the Menu: Pies awaken flavor nostalgia while also appealing to consumers looking for innovative presentations and pairings.

Beyond the Slice

Pies aren’t just for traditional plated desserts. They offer a versatile base for culinary creativity, allowing operators to craft innovative and eye-catching presentations that keep guests coming back for more. Consider these fresh takes on classic favorites:

• Apple Skillet Pie: Serve warm apple pie filling in a skillet, topped with a scoop of vanilla ice cream and a drizzle of caramel.

• Blueberry Pie Parfait: Layer crumbled blueberry pie with whipped cream and fresh berries in a glass for a deconstructed, on-the-go treat.

• Fried Pie Bites: Take small pieces of strawberry pie, fry them to golden perfection, and serve with a side of dipping sauces.

Pre-Sliced Pies

Efficiency is key in any kitchen, and pre-sliced pies offer numerous advantages for back-of-house operations.

• Time-Saving: No need for extra prep — just serve and save, ensuring consistent portion sizes with minimal effort.

• Reduced Waste: Pre-sliced pies help control inventory, reducing the risk of excess waste and maximizing profitability.

• Versatility: Easily incorporate pre-sliced pies into other menu items, from parfaits to milkshakes, without the hassle of additional cutting or preparation.

Maximizing Profits with Seasonal Promotions

Consumers crave both traditional favorites and new, innovative flavors. Offering seasonal specials ensures engagement while driving incremental dessert sales. Limited-time summer flavors, such as peach, mixed berry, and key lime, create urgency and excitement, prompting guests to indulge.

Pies remain a staple in the dessert category, appealing to all ages and occasions. With creative serving ideas, pre-sliced convenience, and a focus on seasonal flavors, operators can enhance their menus while meeting consumer demand. Whether served traditionally or reimagined in a fresh, playful way, pies are a simple yet profitable way to bring excitement to every summer celebration.

ˡ Datassential 2025

² Desserts Keynote Report 2023

*Content provided in partnership with Sara Lee