For restaurant operators, it’s a safe bet that distinctive menu offerings are a key element in any winning strategy. Fortunately, crafting a winning strategy doesn’t always require a complete menu makeover — sometimes, small but impactful updates can go a long way!
Many operators are finding success by giving a glow-up to appetizers, shareables, and snacks that are reliably popular. Still, they may benefit from a refresh that reflects evolving trends and tastes. With Mexican-inspired dishes continuing to find favor across a broad range of restaurant concepts, queso has emerged as a standout starting point.
Known for its versatility and ease of execution, queso offers operators a simple yet effective way to introduce new flavors to their menus. Here are a few creative applications to consider:
Dip Into Innovation
Today, operators are incorporating queso into menus in increasingly inventive ways that go well beyond the traditional chip & dip format. It’s showing up in main entrées, like smothered chimichangas and queso-topped burgers, and even finding a place on the breakfast menu, with comforting favorites like huevos rancheros and breakfast burritos. Some are getting especially creative by experimenting with sweet versions of queso as a unique dessert pairing.
Getting to an elevated queso application begins and ends with flavor play. The right inclusions can make queso sweet and fruity, spicy and bold, and everything in between. Some operators are enhancing their dishes by incorporating local IPAs that “jump out on the menu” to seasonal ingredients for a robust topper on protein options.
Easy Explorations
For operators looking to enhance offerings without making major menu changes, dial up the flavor of a simple cheese sauce with just a few ingredient additions, such as chorizo, jalapenos, or seasonings like cayenne pepper. Many are taking it a step further with fresh garnishes, such as diced tomato, avocado, cilantro, green onions, radishes, or pickled jalapeño.
Some are exploring distinctive global flavors, such as an Al Pastor Queso with pulled chicken or pork and crushed pineapple. Others are going even bolder with options like Gochujang Chicken Queso served over fried wontons. There’s flexibility and versatility with queso that lends itself to a wide range of flavor profiles.
Menu Moves
Any queso dip recipe can be cross-utilized as a drizzle or a topping for other dishes, making it a valued utility player on the menu team. A platter of nachos is an iconic application, but queso can be a winning feature on loaded fries, mashed potatoes, scrambled eggs, and so much more.
Operators are finding that a simple queso drizzle, paired with thinly sliced green onions, can instantly elevate items like a foot-long Coney dog, to make it next-level. Whether used on handhelds, appetizers, or entrées, a queso drizzle can add flavor and texture boosts to anything it tops!
Regardless of the approach, the case for queso is clear — there are many ways to leverage this versatile ingredient to create dishes that meet the moment for consumer cravings.
From simple to complex, traditional to global, flavor is key, and operators are showcasing queso in ways that prove flavor is the driving force.
*Content provided in partnership with Land O’Lakes.
