El Rosal Tortilleria, Reno, Nevada

Nestled in the heart of Reno, Nevada, El Rosal Tortilleria has been a cherished part of the community since 1992, renowned for its commitment to the ancient art of Nixtamalization. This dedication to traditional methods has long been a hallmark of quality and authenticity for their Sprouted Whole Corn products.

Three years ago, this beloved institution welcomed new stewards — the husband-and-wife team, Daniel and Sarah Duran. Together with their skilled team, who bring more than 150 years of combined experience, they have seamlessly merged time-honored techniques with contemporary innovations, guiding El Rosal into a vibrant new chapter.

Central to their approach is a steadfast commitment to using only the finest non-GMO ingredients. This dedication ensures that each tortilla is not just delicious but also upholds the traditional values that have defined El Rosal for decades. Under Daniel and Sarah's thoughtful leadership, El Rosal has flourished, preserving its rich heritage while adapting to modern tastes and standards. Their efforts have reinforced the tortilleria’s reputation for excellence, making it a treasured fixture in Reno and beyond.

Daniel and Sarah passionately share, "We care deeply about what you eat. Tortillas don't have to be generic. One bite, and you'll discover what you've been missing." Their commitment to exceptional flavor and quality is evident in their use of single-source, high-quality palm shortening and premium tortilla flour, as opposed to all-purpose flour.

Beyond their dedication to quality, El Rosal is deeply committed to giving back to the community. They actively partner with area organizations to support community outreach efforts and generously donate to schools and local government initiatives. This involvement reflects their belief in making a positive impact and contributing to the well-being of their neighbors.

As we celebrate Hispanic Heritage Month, El Rosal Tortilleria stands as a vibrant example of the enduring appeal of authentically crafted tortillas, offering a delightful taste of history with every bite. Daniel, Sarah, and their dedicated team continue to honor the past while looking forward to an exciting future, always with a heart for their community.