Memorial Day is a day of remembrance to honor those who made the ultimate sacrifice while serving in the military. Show your appreciation for all military families while unveiling a few new summer menu items.
Cue it Up
Pre-order Memorial meal kits, with family favorites ready for the grill, might be an option to kick off promotions. Many will be celebrating with backyard BBQs, outdoor picnics, or pool parties, and providing classic summer foods, ready to go, can make it easier for them.
You can’t go wrong with a classic BBQ kit featuring pulled pork or brisket, buns, and a trio of housemade sauces. Or create a DIY grilling kit featuring burgers or sausages with buns, toppings, and condiments. Include no-fuss sides such as pasta salad, baked beans, coleslaw, or potato salad that pair well with grilled specials. Add-ons could include lemonade or iced tea, as well as themed cocktails. And of course, don’t forget desserts such as a signature pie or patriotic-themed cookies or cakes. As a bonus, these themed meal kits can extend to other celebrations such as graduation parties, Father’s Day, and other special occasions.
Grill Time
Kick your specials up a notch with creative and meaty dishes hot off the grill. Topped with pulled pork, fried pickles, caramelized onions, and slathered in moonshine BBQ sauce, the Braveheart® Memphis Monster Burger can satisfy big appetites after a day out in the sun.
Or get creative with rubs, seasonings, and sauces to add a tasty spin to BBQ chicken, grilled veggie skewers, or smoked sausages. Excite adventurous eaters by infusing internationally inspired flavors to offer a mix of sweet and spicy.
Spread the Word
Let your followers know about any Memorial Day specials and events, especially discounts on LTOs through your social channels and website. Share trivia, host contests to attract customers, and encourage your followers to send in photos about their families to display on your social feeds.
Special events promote a sense of pride and community on Memorial Day weekend. If your restaurant has an outdoor space, consider games for adults as well as the whole family. Coordinate specials with local parades or commemorative festivities happening in your community.
Pay it Forward
Whether you plan traditional menu specials, an upscale experience for military personnel, or just a day of family fun, consider donating a portion of the proceeds to a local organization that supports veterans. Also, offer military specials to veterans and their families, reward perks, or swag to show your appreciation.
