Rich Traditions, Inspiring Achievements

For generations, the contributions made by Hispanic and Latin people to our diverse culture have been immense. Every day we are inspired by art, fashion, entrepreneurship, and of course, culinary innovation and passion. At Performance, it is a great honor to work with and serve our many Hispanic and Latin restaurant customers, dedicated associates, and vibrant communities.

Since the late 60s, Hispanic Heritage Month has been an opportunity to celebrate and share traditions, deepen our knowledge of cultures, as well as expand our perspectives, all while celebrating the history of so many different countries. The monthlong celebration starts on September 15 to coincide with the independence of Costa Rica, El Salvador, Guatemala, Honduras, and Nicaragua. Mexico celebrates on the 16th, and Chileans recognize their independence on the 18th.

Below, we are thrilled to recognize some of our inspiring Hispanic restaurant owner and operator customers. We also include examples of recipes that demonstrate the incredible talent of Hispanic chefs, a profile of one of our esteemed sales leaders, and a look at brands sourced with authentic Hispanic influence. ¡Nosotros Celebramos!


Contigo® — Quality solutions with a commitment to authentic sourcing

Contigo is Performance Foodservice’s exclusive branded portfolio of Hispanic-inspired foods. “With you” in Spanish, Contigo pays homage to Latin and Hispanic cuisine and the many diverse flavors that vary from kitchens in Mexico, to the Caribbean, to Central and South America. From expertly sourced hot sauces, to custom meats, salsas, peppers, tortillas, cheeses, and more — Contigo was crafted to enhance time-honored recipes.

Pepe Toro Pepe Toro

Meet Pepe Toro

With more than 20 years in foodservice distribution, Pepe has been with Performance for 17 years. As National Director of Sales for our Hispanic/Latin Segment, he is the expert responsible for developing brands and products that help Hispanic restaurants thrive. Pepe’s also extremely proud of his Ecuadorian heritage.

Scan below for Pepe’s digital business card and see how he can help your business reach even higher levels of success.

Pepe Toro QR Code

Jose Santiago Logo Jose Santiago Logo

Welcome Jose Santiago!

We are honored to welcome Jose Santiago, the oldest and largest broadline food distributor in Puerto Rico, to the Performance Foodservice family. Founded in 1902 and located in Bayamon, Puerto Rico, just west of San Juan, Jose Santiago employs more than 530 associates, serving over 5,800 customers in Puerto Rico, the British Virgin Islands, and the U.S. Virgin Islands. The standard set by the Santiago family’s business and culture throughout the Caribbean only strengthens our commitment to supporting restaurants, no matter the size or location.

Our Video Library

Come on a culinary journey in our YouTube library of Hispanic cooking videos! Our channel is a treasure trove of authentic flavors and mouthwatering recipes, where every video is a celebration of the diverse culinary traditions that make up this vibrant world. Whether you're a seasoned chef or a kitchen novice, our videos offer step-by-step guidance to help you recreate delicious dishes.


Great Reads

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