If you were to ask 100 restaurant operators how they define success, there’s a good chance you’ll receive 100 different answers. And that’s probably not surprising given the myriad reasons people get into the restaurant business in the first place — the two aren’t mutually exclusive.
A Passion for Success
For many entrepreneurs, particularly those taking over the family restaurant and craft, success means providing a service to the community and contributing to local heritage and culture. The restaurant business may also enable folks to express their creativity and authenticity, paired with an exciting lifestyle that a typical 9-to-5 can’t dish out. Yet nearly all operators have a common defining reason for being in the business — to make a living and thrive financially.
A mutual strategy for many restaurateurs who achieve success is leveraging buying power. And one of the easiest ways to take advantage of buying power is through enrollment in a loyalty rewards program, which allows an operator to earn cashback just by purchasing something you were already planning to procure.
If It’s on Your Plate, Don’t Leave It on the Table
Performance recognizes that a partnership with an operator should be about more than just great products and services, it should come with a reward. With that in mind, consider joining one of these rewards programs to help sweeten your financial pot: Performance Elite Rewards, the Braveheart Gold Club, and Bacio Gold Club Rewards.
Performance Elite Rewards, for example, is tailored to local, independent restaurants, providing rewards for every case of eligible products purchased. Products offered through the program will vary, with suppliers rotating in exclusive, new products monthly for operators to add to their rewards dashboard.
According to Katie Campbell, program manager for Performance Elite Rewards, “This program allows the small independent operator to compete with the purchasing muscle of GPOs (Group Purchasing Organizations), allowing them to remain competitive compared to much larger restaurant groups.”
Golden Opportunity
The Braveheart Gold Club is administered on a tiered basis, meaning the more you purchase, the more cashback rewards you earn. Within the program, rewards will be generated through the purchase of fresh Braveheart® Black Angus Beef.
And Bacio Gold Club Rewards is also a tiered program, meaning the more exceptional Italian pizza cheese you buy, the more benefits you will receive every month. Both programs offer user-friendly dashboards to track rewards progress; they pay out monthly; and they include very low minimums to maintain.
Your Rewards, Your Business
How you use your cashback rewards is, of course, entirely your business. Campbell added, “We’ve heard of so many ways these rewards are being used from operators: including a restaurant family that used their rewards for holiday shopping; an owner/operator who used them to take his family on a Caribbean vacation; using them for normal business-related expenses; and our favorite, optimizing them for employee-of-the month rewards. These rewards offer the operator the maximum flexibility when it comes to redemption — all due to their loyalty to Performance brands.”
Performance ensures enrolling in one or all of the aforementioned rewards programs is easy. Simply sign up online or contact your Area Manager, and they’ll handle the enrollment process. Afterwards, all you have to do is figure out how you’ll redeem your well-deserved rewards.
